The term digital stands for the tasks that are performed using figures and the word marketing means promoting a product or a brand. The evolution of different computer technologies has combined these two words into a single term with a sound meaning called ‘Digital Marketing’ which means promoting a product or brand using every means of available electronic devices including Television, Radio, Mobile devices or Computers.
Since the evolution of various computer technologies, people have noticed number of changes in their routine schedule like: paying bills online, shopping online etc. Most of the companies all over the world are in competition for selling things online over internet using World Wide Web (www) which is considered as the most preferable virtual-real place for everyone nowadays as today we all are humans of digital society.
Thus, providing most of the services online has become a market trend. Most of all local and global companies are working with full potential to maximize their online services. This has again created an environment of competition between various business industries for attracting customers towards their products or brands. Corporate organizations try their best to maintain their online resources and reputation for maintain their regular customers.
Again this has resulted in growth of IT and Search Engine Optimization firms with a role of service provider as per client needs. Most of the client or corporate firms undertake different contracts for creating the most attractive web-sites for their own organization which is easy to browse for internet users to obtain relevant information.
Since search engines like: Google, Yahoo etc are concerned, the work on an algorithm which automatically fetches the most relevant information from the internet database. The internet never forgets anything and hence companies try their best to market their products online using SEO services. This SEO services helps corporate firms to develop positive impression over internet and can help to increase number of customers.
Among all digital marketing strategies the online marketing is considered as the best marketing strategy. However, television advertisements, telemarketing and digital publications are not lacking behind. Most of the satellite broadcasting channels collects highest revenues from the other industries that tend to fall under contract for promoting their products during commercial breaks on television. The telemarketing industries are promoting their products over telephone or mobile phones using human to human interaction or sometime IVR to human interaction. Most popular telemarketing products are banking schemes and insurance policies.
Moreover the outdoor digital marketing is also being diverted to digital marketing. We can find digital or LCD screens on city streets broadcasting rotating advertisements for promoting products or brand in order to improve its popularity among the locals. The radio broadcasting system is also another medium of digital marketing. Most of the radio advertisements are very short but descriptive enough which can help any firm to promote its products faster.
Digital Marketing being faster medium than traditional letter or newspaper system is being used widely by every industry today all over the globe considering it deeply for faster business growth.